Senior Engineering Manager at Landmark Group
From November 2017 to May 2019, Ciprian Spiridon served as Senior Engineering Manager at Landmark Group, based in Dubai, United Arab Emirates.
Engineering leadership for regional e-commerce, loyalty, payments and fulfilment platforms across a five-country remit.
What the role required
At Landmark Group, Ciprian led engineering where physical retail and e-commerce had to operate as one customer system rather than parallel channels.
The central platform challenge was identity. Shukran moved from a physical membership-card programme to a digital identity and loyalty layer connecting stores with nine e-commerce platforms.
The role also covered payments, fulfilment and customer experience. Success depended on making the technology work across countries, brands, store operations and logistics at the same time—not simply shipping a new front end.
What I built and changed
- Rebuilt Shukran as digital identity infrastructure.Turned a physical membership-card programme into the identity and loyalty layer for 40 million registered users and 20 million monthly active users across the GCC.
- Connected stores to nine e-commerce platforms.Introduced one customer identity and single sign-on across physical retail and the group’s digital brands, giving loyalty a common foundation across channels.
- Launched Click & Collect across four countries.Coordinated technology, store operations, logistics and customer experience to introduce the fulfilment journey across more than one thousand stores.
- Unified online and in-store transactions.Brought passes, coupons and refunds into one omnichannel platform so customers and service teams could move between physical and digital retail without losing context.
- Automated high-volume customer queries.Introduced automated resolution for common support needs, reducing call-centre queue times by 35% while the e-commerce footprint continued to expand.
- Scaled the foundations for multi-market e-commerce.Strengthened payments, fulfilment and customer-experience platforms across a five-country engineering remit rather than solving each market as a separate stack.